Freelance Project
Formlabs builds a world-class site in days, not months
Formlabs is a leading manufacturer in 3D printing based in Boston, MA. The company runs annual conferences such as The Digital Factory to show the world upcoming manufacturing technology. I was tasked to lead the implementation of The Digital Factory under a turnaround period of just a few days.
Aashman Goghari
Product Designer
Formlabs
Wilson has a keen sense for both web design and development, and is good at identifying potential pain points in the design to dev workflow from the outset. This attention to detail and foresight ensured a quick and painless turnaround, and his input also helped us make live design updates that pushed the design further as it was being developed.
Top Features
Webflow CMS
Using Webflow helped Formlabs achieve short iteration cycles to get things done fast. Content Writers were in the loop during beta builds. This took the Formlabs team from concept to final product in days, not months.
Eventbrite Checkout
Visitors stayed on the same page when purchasing their tickets. This design decision was supported and lauded for reducing cart abandonment. In the end, over US$1 million was processed and the event sold out.
CRM Integration
When visitors provided their email, the information was sent to Salesforce through a FormAssembly POST request. This provided Formlabs with continuity in their CRM throughout all sites owned by the company.
The problem
Formlabs had ongoing projects that swamped its web development team. That led the company into hiring a local WordPress agency to build out The Digital Factory.
On the agreed upon launch date, the WordPress agency failed to deliver. Formlabs then started looking for a new contractor, but on the condition that there would be a quick turnaround.
On the agreed upon launch date, the WordPress agency failed to deliver. Formlabs then started looking for a new contractor, but on the condition that there would be a quick turnaround.
The solution
Formlabs asked me to provide a combination of design and development expertise on an expedited timeline. In just a few days, I developed enough of the website to give writers and editors the ability to add their own copywriting to The Digital Factory website. In less than two weeks, the website was polished, green-lighted, and launched to serve thousands of patrons.
The result
Within days, Formlabs saw success in the launch of The Digital Factory. By the numbers, this is what it looked like:
User Sessions
25,000+
Tickets Sold
900+
Ticket Revenue
US$1 million+
Sales
2x More*
*Compared to 2017.
All data captured on May 10, 2019.
